Sister. Daughter. Wife. Mother. Fashion Student. Pop-Culture-Enthusiast. Beauty Guru.

Copywriter.

I’ve been a lot of things in my life, but the title that feels most true to me has always been “writer”. When I don’t know what to say, I can always write it down.

Born and raised in South Jersey, I always knew I wanted to be a writer or a fashion designer. Then I saw The Devil Wears Prada and realized I could do a bit of both. So, I set off to New York City to study at the Fashion Institute of Technology, with dreams of becoming a real-life Miranda Priestly.

But then I took a copywriting class and learned that there was a voice behind all of my favorite brands— and I wanted to do the talking.

In my time working as a copywriter, I’ve become so passionate about the importance of words. What you have to say is how you stand out.

My specialty is creating connection and consistency within a brand's voice. My writing is conversational and personal— like talking to your sister (I’m both a little and a big sister, so I’ve got that down). I bring editorial flair, witty one-liners, and playful personality across all platforms. I’m also skilled at taking a lot of fancy jargon and making it way less intimidating, so no one exits out on first glance.

More than anything, I strive to make the reader feel something and take action.

With me, your brand will always tell its story.

When I’m not writing, you’ll find me chasing my one-year-old around (hello, I’m a mom, that means I’m REALLY good at doing 1,000 things at once). Watching reality TV (I love drama that’s not mine). Scrolling through socials (the internet is my favorite place). Or trying to convince myself to get into Pilates (next week, I swear!).

I’m outwardly easy-going, but tough on myself— I’ll never miss a deadline, and I might email you back within the minute you hit send. And I’ll always give you extra— I’m a girl who loves options, because there’s never just one way to say something.

Want me to write it all down for you? Reach out and let’s have a word!